Website enquiry replies and follow-upNew Zealand

Better Leads.
Less Chasing.

Fast, personalised replies and follow-up for website enquiries, built for NZ service businesses.

Reply to every new website enquiry within minutes, so your next lead doesn't go to a competitor.

Book a 20-minute callGet a free competitor reply test

Whatever your day looks like

Your reply still goes out in minutes.

A personalised reply goes out from your own name and email address while you’re busy with everything else. The better-fit leads land with you, ready to pick up.

Built for the marketer who is the whole team, and the owner who is still out doing the work.

Reply sent · within minutes
  • Even in back‑to‑back meetings.
  • Even when you’re out on site.
  • Even at 4:55pm on a Friday.
  • Even on the stand at a field day.
  • Even in the thick of harvest season.
  • Even if you’re the whole marketing team.
Website enquiry replies

The problem

Your leads are waiting while you’re busy.

When a customer reaches out, they’re rarely only contacting you. They usually go with whoever replies first with something useful.

Without a fast reply

  1. An operations manager at a dairy group fills in the quote form on a farm services company’s website. He sends the same request to two other providers.

  2. One of the other providers replies with a short, relevant email and a time to talk.

  3. The marketer is out of a planning meeting and the owner is back from a site visit. Someone finally sees the enquiry. The call is already booked elsewhere.

The best enquiry of the month went to the business that replied first, not the business that was best.

With SystemWright

  1. The same enquiry comes in.

  2. He gets a reply from the company’s own email address. It mentions what he asked about and asks two quick questions.

  3. The marketer gets an alert marking it as a strong fit, and taps Got it between meetings.

  4. She calls him back. The conversation is theirs.

An illustrative example, not a real client.

Sound familiar?

  • Enquiries arrive while you’re in meetings, on other projects or on site, and sit for hours.
  • You keep spending more on ads, but sales aren’t growing with it.
  • Good leads go quiet and you never find out why. Usually, they went with someone else.

You paid for that lead, or you earnt it. Don’t hand it to a competitor.

Why speed matters

The research has said the same thing for almost 20 years.

7x

Firms that contacted a lead within an hour were nearly 7 times as likely to have a meaningful conversation with a decision maker as firms that waited longer.
Harvard Business Review, 2011. 1.25 million leads. (opens in new tab)

37%

In an audit of 2,241 US companies, only 37% responded to an online enquiry within an hour. The average was 42 hours.
Harvard Business Review, 2011. (opens in new tab)

1 of 114

In a 2026 test of 114 B2B companies, only one sent a personalised email within 5 minutes. The average email reply took nearly 12 hours.
Workato Lead Response Time Study, 2026. (opens in new tab)

The older studies are US-based and mostly measured phone calls, so the exact numbers won't map neatly onto email or NZ businesses. The pattern has held from 2007 to 2026: speed decides who gets the conversation, and most businesses are slow.

We use it ourselves

Enquire with us and see how fast you hear back.

Our own contact form runs on the same system we set up for clients. Send an enquiry and you’ll have a personalised reply from us within minutes, not tomorrow.

SystemWright is built by Charli, a New Zealand marketer who has spent years as the team of one, finding good enquiries in the inbox hours after they came in.

Send an enquiryRead the story

How it works

The Reply Window.

Capture, reply, check, alert, follow up, report. Set up once, then it runs in the background and we look after it.

  1. 01 · Capture

    An enquiry comes in through your website form.

    We connect to the form you already have. Nothing changes for the person filling it in.

  2. 02 · Reply

    A personalised reply goes out within minutes.

    From your name and your email address, in your voice. It responds to what they asked and asks your qualification questions. If the system can’t personalise confidently, a safe fallback reply goes instead.

  3. 03 · Check

    Each enquiry is checked against what a good fit looks like for you.

    You set the criteria in your Setup Session: the type of work, size, location, timing, whatever matters to you.

  4. 04 · Alert

    You hear about the better-fit leads straight away.

    An alert lands with the enquiry details and the fit. Tap Got it and the automated emails stop, so nobody doubles up on the same lead.

  5. 05 · Follow up

    If they go quiet, up to 3 follow-up emails go out.

    The next day, 3 days later, then 4 days after that. The last one closes the enquiry off politely. Every follow-up stops as soon as they reply or you tap Got it.

  6. 06 · Report

    You see where every lead is at.

    A weekly summary of every enquiry and its status, plus a monthly report on enquiries received, replies within 5 minutes, replies that took longer, and lead fit.

If a prospect hasn’t replied, we send up to 3 follow-up emails: the next day, 3 days later, and 4 days after that. The last one closes the enquiry off politely. Every follow-up stops as soon as they reply or you tap Got it.

See the full process and what setup involves

The offer

Two ways to reply faster.

Most businesses start with Better Leads, Less Chasing. Respond suits teams that only want the first reply handled.

Signature offer

Better Leads, Less Chasing

Every enquiry answered in minutes, followed up if it goes quiet, and the good ones flagged for you.

$595/month + GST

Plus $1,495 setup + GST, paid upfront.
Or $5,950 a year + GST: pay for 10 months, get 12.

  • A personalised reply to every website enquiry within minutes, from your own name and email address
  • A safe fallback reply whenever the system can’t personalise confidently
  • Each enquiry checked against your qualification criteria
  • An alert for the better-fit leads, with a Got it button that stops further automated emails
  • Up to 3 follow-up emails, stopping as soon as they reply
  • A weekly lead summary email
  • A monthly report on enquiries, response times and lead fit
  • Setup Session, then fully managed
Book a 20-minute call
Smaller option

Respond

Every enquiry gets a fast, personalised first reply. You take it from there.

$295/month + GST

Plus $995 setup + GST, paid upfront.
Or $2,950 a year + GST: pay for 10 months, get 12.

  • One personalised reply to every website enquiry within minutes, from your own name and email address
  • A safe fallback reply whenever the system can’t personalise confidently
  • An alert with the enquiry details and whether it looks like a good fit
  • A monthly report on enquiries, response times and lead fit
  • Setup Session, then fully managed
Book a 20-minute call

All prices in NZD, plus GST.

Compare everything included, plus the bonuses

The guarantee

Fast is measured, not promised.

Your monthly report counts replies under and over 5 minutes, so you can check the guarantee yourself.

7 days

Live within 7 days of DNS access

Or your first month is free.

95%

Replies within 5 minutes

If fewer than 95% of your form enquiries get a reply within 5 minutes in your first 60 days, those 60 days are on us. The setup fee isn’t included.

4

New clients a month

We take on up to 4 new clients a month. That keeps every setup properly looked after.

Ready when you are

Every enquiry answered in minutes. You only step in for the good ones.

Book a 20-minute callGet a free competitor reply test

We take on up to 4 new clients a month.

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