The Reply Window.Your reply lands while they’re still looking.
Six steps
Capture, reply, check, alert, follow up, report.
- 01Capture
An enquiry comes in through your website form.
We connect to the form you already have. Nothing changes for the person filling it in.
- 02Reply
A personalised reply goes out within minutes.
From your name and your email address, in your voice. It responds to what they asked and asks your qualification questions. If the system can’t personalise confidently, a safe fallback reply goes instead.
- 03Check
Each enquiry is checked against what a good fit looks like for you.
You set the criteria in your Setup Session: the type of work, size, location, timing, whatever matters to you.
- 04Alert
You hear about the better-fit leads straight away.
An alert lands with the enquiry details and the fit. Tap Got it and the automated emails stop, so nobody doubles up on the same lead.
- 05Follow up
If they go quiet, up to 3 follow-up emails go out.
The next day, 3 days later, then 4 days after that. The last one closes the enquiry off politely. Every follow-up stops as soon as they reply or you tap Got it.
- 06Report
You see where every lead is at.
A weekly summary of every enquiry and its status, plus a monthly report on enquiries received, replies within 5 minutes, replies that took longer, and lead fit.
Follow-up
Up to 3 follow-ups, then it stops.
Follow-ups are part of Better Leads, Less Chasing. They stop as soon as the prospect replies or you tap Got it, so nobody gets chased after they’ve answered.
- Day 0
First reply
Within minutes of the form being sent.
- Day 1
Follow-up 1
The next day, if they haven’t replied.
- Day 4
Follow-up 2
3 days later.
- Day 8
Follow-up 3
4 days after that. Closes the enquiry off politely.
Getting set up
Live within 7 days of DNS access.
The build is quick. The usual hold-up is finding the person who can update your DNS, so we make that part as easy as we can.
- 01
Kick-off session
We agree your qualification criteria and what a good-fit lead looks like for you.
- 02
Draft your emails
We write the reply and follow-up emails in your voice. Nothing goes live until you’ve signed them off.
- 03
Connect your form and domain
We connect your website form and set up sending from your own domain. This needs a small DNS change, and we give your IT or web person a one-page guide.
- 04
Test it
We run sample enquiries through, including the awkward ones that should trigger the safe fallback reply.
- 05
Go live
Within 7 days of DNS access, or your first month is free.
- 06
Reports and review
A weekly lead summary (Better Leads, Less Chasing), plus the monthly report and a short review.
Is it a fit?
Worth a conversation if most of these are true.
- You get enough website form enquiries to matter. Usually 10 or more a month.
- A won enquiry is worth enough that losing one hurts.
- You have a website form we can connect to.
- You don’t already run a mature CRM with automated follow-up.
- Someone can update your DNS, or get it done within a week.
What it doesn’t do
Website form enquiries only
Phone calls, texts and emails sent straight to your inbox aren’t covered. If most of your enquiries come by phone, this isn’t the right fit yet.
It doesn’t create new leads
It helps you keep more of the leads you already pay for or earn. Your marketing still brings them in.
It doesn’t replace you
It handles the first reply and the chasing. The real conversation, the quote and the relationship are still yours.
See it for yourself
Find out how fast your competitors reply.
We take on up to 4 new clients a month.